Saucy

Details

Logo Design

Saucy is a cooking show published online teaching viewers how to create various sauces, dips and dressings. We went through quite a bit of back and forth with more of a fluid/liquid logo, but the client ultimately chose a bold typeface, including an indent of the spoon inside the letter. The logo is placed on top of interactive content, laser cut into wooden spoons and sewn into aprons. Big thanks to Cubano typeface designer, C. Van De Water.